Today hotel’s website goes beyond simply promoting hospitality services. Such
Website could help as interactive marketing and direct marketing channels, distribution
channels, online reservation platform, web advertising medium, supporting relationships with
customers, and generate additional revenue by reaching markets couldn’t access using the
traditional systems. This study attempted to (a) provide further exploration about the marketing
practices of hotel websites at Egypt and their implication on hotels e-sales (b) determine the
factors influencing the managerial intention of hotels to use their websites as marketing tool,
(d) develop a mathematical model that can predict the probability of using hotel website.