Health consciousness is one of the most important consumer trends. Health status and everyday stress triggers the need to travel more frequently. The following questions arise: how can health risk factors perceived and consequently, how can the identified factors assign health consciousness and the purchase of health-related tourism products. This paper aims to unfold consumer’s awareness of health risks leading to the consumption of health tourism. Uncertainty before travelling is arising from everyday life, specifying the needs originating (directly) from the lifestyle and (indirectly) from health status. In this paper first we present HWT system and the different health risk factors, as well as Dunn’s push and pull factors theory. Secondly, based on the results of a quantitative research we identify both push and pull factors in the case of Hungarian HWT tourists.