The purpose of the study is to examine the factors influence of Social Media
Marketing on Customer satisfaction in Hospitality Industry an integrated research
model has been developed by combining the principal factors from the existing
literature. The factor influencing consumer Satisfaction Are Reviews & Ratings,
Blogs, Banner Advertisement’s, Brand Communication’s The reliability and validity of
the variables are tested by using exploratory factor analysis and the related
hypotheses are tested by regression analysis for the data collected from 250
customers from luxury brands Hotels in Hyderabad, Telangana, India. The result
indicates that there is significant and positive relationship between Ratings, Blogs,
Banner Advertisement’s, Brand Communication’s source on Customer satisfaction in
Hospitality Industry The results of the study will help the managers in formulating new
strategies when entering into new market.