The goal of this paper is to elaborate the methodology of evaluating the agri-tourism potential based on comprehensive analysis and indicating the natural, social-economic and historic-cultural factors in Georgia that could encourage development of agri-tourism in the country. In order to achieve that goal based on GIS analysis and overlay procedures several different parameters according to Georgian administrative districts have been determined. These parameters were grouped in accordance with three main factors, which have the biggest impact on agri-tourism potential of Georgia. Particular attention was paid to some issues: systematization of data accrued in various scientific sources, evaluation of main driving forces and functions of agri-tourism potential, creation of database and thematic mapping. Based on the comprehensive analysis methodology of defining agri-tourism potential has been elaborated, which enables to define high and low agri-tourism potential of various administrative districts. The obtained results can be used in territorial planning. Maps of agri-tourism potential have been elaborated according to Georgia’s administrative districts with the use of GIS technologies, which allow comparing the agri- tourism potentials of various districts with each other taking into consideration quantitative and qualitative indicators. Peculiarities of uneven territorial distribution of agri-tourism potential in Georgia have been revealed.