Journal of Tourism Challenges and Trends
2022, Volume:15, Issue:2
Research Article
Institute of Data Science & Travel Analytics, University of São Paulo, Brazil
1
Institute of Smart Tourism Innovation University of Delhi, India
Published
June 16, 2022
Abstract

Smart Tourism Technologies (STTs)—including mobile apps, AI chatbots, AR/VR applications, Internet of Things (IoT) devices, e-payment platforms, and smart transportation systems—have transformed the global tourism experience. This study examines how STTs influence tourist satisfaction across pre-trip, on-site, and post-trip phases. Using survey data from 2,340 international tourists, in-depth interviews with tourism managers, and analysis of digital usage patterns, the research investigates relationships between STT quality (information accuracy, interactivity, personalization, accessibility, and security) and overall tourist satisfaction.

Results indicate that STTs significantly improve satisfaction by enhancing trip planning efficiency, reducing stress, improving navigation, enriching cultural interpretation, and enabling seamless transactions. However, challenges such as digital overload, privacy concerns, technology anxiety, and inconsistent infrastructure reduce satisfaction in certain destinations. The study concludes that tourist satisfaction is highest when STTs are intuitive, context-aware, culturally sensitive, and seamlessly integrated into destination services.

Keywords
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Volume:15, Issue:2
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