Tourism, and within its scopes health tourism is playing an ever increasing role in the economic- and social processes in Hungary. The sector’s long range importance is indicated by the fact that the conscious, sustainable development of health tourism was included not only in the National Tourism Development Strategy accepted in 2005 but also as the main priorities of the 2007-2013 New Hungary Development Plan. The National Development Concept considers it as an outstanding development priority; furthermore, it dominantly appears in the marketing activities of the Hungarian Tourism Zrt.