Journal of Tourism Challenges and Trends
2024, Volume:17, Issue:2
Research Article
Government Policies Supporting Domestic Tourism Growth: A Policy Analysis Perspective
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1
Department of Tourism Studies National Institute of Public Policy and Tourism, New Delhi, India
2
School of Governance and Economic Geography University of Copenhagen, Denmark
3
Centre for Domestic Tourism Research University of Johannesburg, South Africa
Published
June 16, 2024
Abstract

Domestic tourism has emerged as a strategic pillar for economic resilience, regional development, and cultural integration. In many countries, particularly after global disruptions such as pandemics and international travel restrictions, governments increasingly view domestic tourism as a stabilizing force for the hospitality and service sectors. This paper examines government policies that support domestic tourism growth, including fiscal incentives, infrastructure investments, marketing campaigns, regulatory reforms, and community-based initiatives.

Using a comparative policy analysis framework, this study synthesizes evidence from multiple regions to understand how different policy instruments affect domestic tourist flows, regional dispersal, and local livelihoods. Results indicate that well-designed policies—such as reduced transport taxes, targeted voucher schemes, destination development funds, and digital tourism platforms—can significantly stimulate domestic travel, especially when coordinated with private sector and local communities. However, challenges related to policy fragmentation, limited awareness, and unequal regional benefits remain significant.

Keywords
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Volume:17, Issue:2
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