As with many countries, tourism has proven to be a vital source of revenue for the Caribbean Island nation of Jamaica. As a popular vacation destination for tourists seeking sun, sea, and sand, Jamaica has attracted substantial numbers of visitors from around the world over the years. However; emerging forms of tourism present opportunities for Jamaica to enhance its competitive position in the sector. One such form of tourism is health tourism. This study examines the current state of health tourism in Jamaica along with its potential for future growth and related challenges. The paper also examines the key role of sustainability in advancing a successful health tourism sector in Jamaica.